Is your website Optimized?
We get that question a lot. And it seems to be coming up more and more often these days. While the question, in and of itself, is simple... the answer to making sure your site is fully optimized is sometimes a bit more in depth. There are countless tools and resources to help optimized a website.
How can I "drive" business to my website?Another good question, still with in depth answers. But asking the question is the right path to getting started. Economic times have put businesses in a position, more than ever, to be proactive about "getting" business in their door. A good Internet strategy can allow business to "find" you rather than spending energy and resources to "get" them in to the front door, and this is a perfect time to get started.
Labor Day means more than just another 3-day weekend. It means the end of the summer, kids are back in school, vacations are done, fiscal year end is near, and 2010 is just around the corner. Time to get back to work. But where to begin?
Plan Your Work - Is SEO right for me?
Search Engine Optimization (
SEO) is a process. To be effective and somewhat measurable, optimizing your website takes time, strategic planning, long-term goals, a budget and a commitment combined with patience.
Like any effective marketing tool,
SEO must be part of your overall business goals. There is not always a quick fix, discounted, or sure-fire way to get your business on top of a search query. And, the strategy you start with may not necessarily be the one that results in conversions or sales, so an open mind throughout the process is essential in finding what works best for your industry and/or targeted market.
And while this may be a new subject to you, many of the businesses that are on top of the search pile have been there for years. Some of them have naturally evolved to that position, while others have been investing vast resources of time and money to be there.
Even if you become successful at getting people to your site through
SEO, you may need to re-think your websites design to make sure it is optimized for some kind of conversion, sale, or at minimum, knowing that the visitors you attract are interested in learning more about your products and services.
Look & Feel - Does my site accurately reflect my business?
You have planned, set a budget, and committed to
SEO. Great!
Traffic is coming in to your site like never before. Awesome!
What's not great is if business isn't streaming in your doors.
Regardless of whom you know or what you pay, the advice of friends or the personally selected keywords you have used, conversion failures can fall directly on the layout and design of your website.
So ask yourself this: Does your website provide customers what "they" need?
Web design can be a very personal and creative process. The Look & Feel of a website mus immediately reflect your business and you as an owner. This is your online store front. We have all heard the expression, "don't judge a book by its cover". But seriously... if your site doesn't provide customers the look & feel of a professional organization, why should they do business with you?
Organized chaos or a marketing tool that results in conversions?
If customers do manage to get through your "front door", are they finding what they need on your "shelves"?
The pages of your website must provide customers what they are looking for. It must educate them, provide a concise message, but moreover, must provide a clear way to do business with you. Do you have a clear call to action? Are you asking them for their business or leaving it up to them to make that decision on their own? Does the website result in conversions, sales, or some kind of desired result for your business?
There are plenty of services out there offering cheap web design services with predesigned templates... and as we discussed in our
July DIY article, you can do it yourself too.
If you have truly taken the time to plan and invest in the process... are you willing to sacrifice your ROI because you didn't hire a professional to care for your newest asset... your online location... your website? Or are you willing to evolve your website to produce conversions, desired results, and sales as you learn about your online visitors?
Tech savvy professionals, like
D'Mention Systems, are equipped with industry tools to analyze the traffic that comes to your site. These tools help you make decisions about evolving your site in to an asset that results in conversions and sales.
Work The Plan
Putting a website online is not the end of this plan... but merely the beginning. The plan must be worked from inside your company, within the infrastructure of the website, and from outside, in the real world. Remember, a website is just one tool... one piece of the puzzle. You must see this through from beginning to end. Service expectations may start online, but the experience must shine through when the customer walks in the your door.
But customers won't rush through your door if they don't know you're out there. Your website is a potential lost soul in the World Wide Web and it should not be the best kept secret in town. Marketing plays a critical role in your overall plan at this point. Time to take her out for a spin!
Blogs, newsletters, social networking sites, e-mail blasts, video commercials, product demonstrations, business cards, direct mail, brochures, in-store displays,
podcasting, networking groups, and more! Add Search Engine Optimization to the long list of marketing tools, and you are on your way to telling the world your newest location is open for business.
Successful Website Planning
A successful website plan begins and ends with a professional who can consult, design and build your website. And once it's up and running, a company who will care for your site and business with reliable hosting, email servicing, and more. The
D'Mention Systems' WebZing Team is made up of graphics, IT, marketing, programming, video and web design professionals who have proven experience in all facets of web design including search engine optimization, Google Ad Words and Ad Sense campaigns.
It only makes sense to consult with us first if you want to learn more about effectively marketing and optimizing your website. There are so many ways we can effectively design a website to meet any size budget as well as the needs of your consumers.
Design tools such as
Content Management Systems (CMS) and services such as our
A+ Maintenance Program, empowers clients with the latest technology tools to help put you in front of your customers, one-step ahead of your competition, and keep your message alive and meaningful.
If you have technology need, we have a technology solution. D'Mention Systems... Business Technology Solutions from Front to Back. Getting started is just a phone call away. Call (520) 229-8730 or contact us for a free consultation today!